nickelodeon | Dutch Kindernet
Nickelodeon briefed us to develope a channel CI for their relaunch of Kindernet, a classic Dutch kids channel that was on air since 1988. The idea was to keep references to the look and feel of the old channel design and update it with state of the art elements. The organic aesthetic of stopmotion animation was our best fit to combine the old and the new worlds in a contemporary context. Colourful lines are leading the viewer through a world of stopmotion and real elements while the camera is mostly showing everything from a top angle sight. The lines are activated by a kids action like hitting or pressing on something. After their brought in action they animate the paper elements and they are starting to move and change. Real elements are getting also alive in short stopmotion animations. Finally the animations augment in the Kindernet Logo Animation, referring to the logo animation of the 90s channel design. Because we had to fill a whole channel flow with a limited number of elements, we decided to create producer kits that provide the possibility to exchange patterns and make verations of every part.