KiKA | Spring Idents 2014
The fear of a blank page is a widely spread fear among artists. As for us, we often make that fear to our strongest point. For the KiKA spring idents, we used the premise of white emptiness, where a small object pops up unfolding a different landscape every time: a whole sports ground triggered by a bouncing basketball, a camping at the lake that develops by a fish jumping out of the water… These are two examples of in total 4 different ideas that we developed commissioned by the TV channel Kika.
These idents were for us the winner ticket to take a trip to different exciting worlds full of elements, textures, colors… each one as precisely shaped and composited as the other.
It was a honor to draw on the blank page that KiKA reached to us, welcoming spring as it deserves, full of activities and sunny plans.
Concept, Direction, Production
Niels Alexi Johansen