Beerlao | Beerlao Gold
Starting with the peaceful view of a golden rice field bathed by the sweet light of sunset, every single ray of sun takes us to a trip full of detail.
The shape and texture of the grains, the harmonious movement of all particles dancing with graze, the reflection of the light on the cereals with any gentle breeze are all product of such meticulous work, that after weeks working on the spot, we could almost talk about every single particle by name; we learnt to differentiate between thousands of gold tonalities like the Eskimos name each white nuance with a different word.
In this case, beauty was not given by nature, but by precision and detail.
Production, Direction, 3D, Compositing
Executive Creative Director SAATCHI VN
Head of 3D