Beerlao | Beerlao Gold

Starting with the peaceful view of a golden rice field bathed by the sweet light of sunset, every single ray of sun takes us to a trip full of  detail. 

The shape and texture of the grains, the harmonious movement of all particles dancing with graze, the reflection of the light on the cereals with any gentle breeze are all product of such meticulous work, that after weeks working on the spot, we could almost talk about every single particle by name; we learnt to differentiate between thousands of gold tonalities like the Eskimos name each white nuance with a different word. 

In this case, beauty was not given by nature, but by precision and detail.

making of

credits

dyrdee Tasks

Production, Direction, 3D, Compositing

 

Executive Creative Director SAATCHI VN

Paul Young

 

Producer

Sven Henrichs

 

Creative Director

Ole Keune

Ljubisa Djukic

 

Technical Director

Mesut Can

 

Head of 3D

Daniel Rath

 

3D

Dominik Stübinger

Sebastian Schäfer

Dimitri Zachos

 

Compositing

Jochen Weidner

Johann Volkmer

Dziga Kaiser

 

Fluid Simulation

GiantMilkCan

 

Sound

Hofkapellmeister