argonauten G2 | MEWA Logistik
Last year we created in cooperation with the Frankfurt based agency G2 an epic and award winning imagemovie for MEWA, one of Europe's leading companies for industrial textilemanagement. In order to get an even better insight into the structure, workflow and the logistics we teamed up again with G2 and created another movie focusing on the logistics part of MEWA. In keeping with the motto "Everything is going nicely" we used a stylistic device to narrate the difficult, but also smooth workflow MEWA manages. See how your order in form of the red ball rolls its way through the complex, but diverse areas (Rube Goldberg machine) to finally end as the package which will be delivered to you, the customer. While making it's way to the goal, the little red ball triggers many different events which are all connected to one another giving a feel of a "domino effect".
At the same time, we creatively integrated products into the whole construct and outlined their high quality and protective features, which are important key aspects in many different jobs. This mixture of real-life products, 3D animation and live action footage creates a smooth and exciting experience with many surprises from beginning to the end!
For a deeper look inside visit the MEWA Youtube Channel.
Concept, Production, Direction, 3D, Compositing
Executive Creative Director G2
Project Management G2
CD Text G2
Head of 3D